Purpose:

This section explains the categories available in Segment V2.

1. Past reservation data excludes canceled reservations.
2. If a reservation has been modified or updated, the most recent data is used.
3. Multiple segment conditions can be combined.
   For example, by combining “Previously Booked Hotel” and “Past Reservation Check-in Date”, it is possible to target only users who stayed at the selected hotel on or after a specified check-in date.
4. Click [Save] to complete segment creation.
5. In addition to combining conditions using AND, multiple standalone conditions can also be combined using OR.

1. Main categories

1. Member: Refers to users who have registered for the membership program on the official website.
   
2. User: Includes both members and non-members who made reservations through the official website.
   
3. Booking: Data based on booking information made through the official website. Segments can be configured using booking details such as booking amount, property, reservation date, check-in date, check-out date, number of bookings, room nights, and number of guests.
4. GA4: Segments related to visits to the official website.
   A “visit” here refers to accessing the hotel’s official website, not to a physical visit to the property.
5. Points: Segments related to the point program for members who use the official website membership program.
6. Email: Segments based on emails delivered through tripla Connect.
   
7. Demography: Segments based on demographic information from booking made on the official website. 
   

2. Detail Information

2.1 Member 

Category	Operator	Value Type	Description
1. Membership	Equal to	Member / Non Member	Member / Non-member selection.
2. Membership Program	Include / Not Include	Select Membership Program	Select the applicable membership program.
3. Joined Facilities	Include / Not Include	Select the registered membership facility.	Specify the facilities that have been registered by the member.
4. Register Date	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	・Date (Choose specific date from calendar) ・Yesterday ・Last ○○ days (Specify the days)	Specify the membership registration date.
5. Membership Rank	Include / Not Include	Membership Rank	Select Membership Rank
6. Registration Status	Include / Not Include	・User not registered ・Registration complete ・Email address being confirmed	Specify the users membership registration status.

2.2 Users

Category	Operator	Value Type	Description
1. Language	Include / Not Include	Select applicable language from drop down.	Specify the users language.
2. Messenger Channel	Include / Not Include	LINE / Facebook	Select the Messenger channel.
3. Email Provided	Equal to	Provided / Not Given	Specify whether email opt-in is enabled.

2.3 Booking

Category	Operator	Value Type	Function
1. Latest Booking Amount	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the total amount of the Booking.	Specify the latest total amount of the booking.
2. Latest Booking Facilities	Include / Not Include	Select the property name	Specify the latest reserved property.
3. First / Latest Booking Date	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	・Date (Choose specific date from calendar) ・Yesterday ・Last ○○ days (Specify the days)	Specify the date of the first or lastest reservation.
4. First / Lastest Checkin Date	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	・Date (Choose specific date from calendar) ・Yesterday ・Last ○○ days (Specify the days)	Specify the date of the first or lastest check-in.
5. First / Lastest Checkout Date	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	・Date (Choose specific date from calendar) ・Yesterday ・Last ○○ days (Specify the days)	Specify the first or lastest check-out date.
6. Checkout Times (30 days / 1 year /  total)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the number	Specify the number of reservations made within the past 30 days, the past year, or the total number of reservations.
7. Booking Facilities (30 days / 1 year /  total)	Include / Not Include	Select the property name	Specify the properties that were booked within the past 30 days, the past year, or across all time.
8. Checkout Room_Nights (30 days / 1 year /  total)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the number	Specify the number of room nights for the past 30 days, the past year, or the total period.
9. Average Adults / Average Children	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the number	Specify the average number of adults or children per stay.
10. Average Checkout Value (30 days / 1 year /  total)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the amount	Specify the average reservation amount for the past 30 days, the past year, or in total.
11. Maximum checkout Value (30 days / 1 year /  total)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the amount	Specify the highest reservation amount for the past 30 days, the past year, or in total.
12. Day Use (30 days / 1 year /  total)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the number	Specify the number of day-use stays for the past 30 days, the past year, or in total.
13. Latest Payment Methods	Include / Not Include	Select Payment Method ・On Site ・Credit Card ・On Site (C.C required) ・Deferred payment	Specify the most recent method of payment.
14. Latest Cancel Reason	Include / Not Include	Select the Cancelation Reason	Specify the most recent cancellation reason.
15. Latest Cancel / Checkout Date	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	・Date (Choose specific date from calendar) ・Yesterday ・Last ○○ days (Specify the days)	Specify the most recent cancellation / checkout date.
16. Latest Cancel Facility	Include / Not Include	Select the property name	Specify the property name of the most recent cancellation reservation.
17. Life Time Value (30 days / 1 year /  total)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the amount	Specify the total reservation amount for the past 30 days, the past year, and in total.
18. Booking Facility (90 days / 180 days)	Include / Not Include	Select the property name	Specify the properties with reservations in the past 90 or 180 days.
19. Checkout Room Nights (90 days / 180 days)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the number	Specify the number of room nights booked in the past 90 or 180 days.
20. Checkout Times (90 days / 180 days)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the number	Specify the number of reservation in the last 90 or 180 days.
21. Average Checkout Value (90 days / 180 days)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the amount	Specify the average reservation value for the last 90 or 180 days.
22. Maximum Checkout Value (90 days / 180 days)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the amount	Specify the maximum reservation value for the last 90 or 180 days.
23. Day Use (90 days / 180 days)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the number	Specify the day-use booking count for the last 90 or 180 days.
24. Life Time Value (90 days / 180 days)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the amount	Specify the total booking amount for the last 90 or 180 days
25. Checkout Times (in a year from Jan - Dec)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the number	Specify the check-out count for the selected month, excluding future dates.
26. Checkin (Tomorrow /  3 days / 7 days / 14 days)	Equal to	YES / NO	Specify the check-in timing.
27. Checked Out (7 days Ago / 30 days Ago / 90 Days Ago / 180 Days Ago)	Equal to	YES / NO	Specify the check-out timing for the past 30 days, the past year, and in total.
28. Checkout Years	Equal to	Enter the number	Select the check-out year.

2.3 GA4

Category	Operator	Value Type	Description
1. First & Latest Visiting Date	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	・Date (Choose specific date from calendar) ・Yesterday ・Last ○○ days (Specify the days)	Specify the date of the first visit to the website or the most recent visit date.
2. Number of Visits (7 days / 30 days / 90 days / 180 days / 1- 10 years / Total)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the number	Specify the number of times the website was visited during the specified period.
3. PV Number (7 days / 30 days / Total)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the number	Specify the number of page views (PV) on the website during the specified period.
4. Login Times (7 days / 30 days)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	・Date (Choose specific date from calendar) ・Yesterday ・Last ○○ days (Specify the days)	Specify the number of member logins during the specified period.

2. 4 Points

Category	Operator	Value Type	Description
1. Points Update Date	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	・Date (Choose specific date from calendar) ・Yesterday ・Last ○○ days (Specify the days)	Specify the most recent point earned date.
2. Latest Redeem Date	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	・Date (Choose specific date from calendar) ・Yesterday ・Last ○○ days (Specify the days	Specify the most recent point redeemed date.
3. Point Expire Within (1 day / 7 days)	Equal to	YES / NO	Whether there are points expiring within 1 day or 7 days.
4. Latest Obtained Points & Total Obtained Points	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the number	Specify the most recently earned points or the total accumulated points.
5.  Latest Redeem Points & Total Redeem Points	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the number	Specify the available points based on the latest balance, the cumulative total.
6. Available Points	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the number	Specify the current available points.
7. Point Expiration Within (30 days / 90 days / 180 days)	Equal	Yes / No	Specify whether there are points that will expire within the specified period.
8. Points Expiring (Tomorrow / on the 7 days / 30 days / 90 days / 180 days)	Equal	Yes / No	Specify whether there are points that will expire during the specified period.

2.5 Email

Category	Operator	Value Type	Description
1. No Mailing Record	Equal to	YES  / NO	Specify whether there is a record of email newsletter delivery.
2. Mail Open Number (7 days / 30 days / 1 year)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the number	Specify the number of email newsletter opens during the selected period.
3. Latest Mailing Date	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	・Date (Choose specific date from calendar) ・Yesterday ・Last ○○ days (Specify the days	Specify the most recent email delivery date.
4. Mail Click Count (7 days, 30 days,1 year)	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the number	Specify the number of email newsletter clicks during the selected period.
5. Latest Mail Click Date	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	・Date (Choose specific date from calendar) ・Yesterday ・Last ○○ days (Specify the days	Specify the most recent email click date.

2.6 Demography

Category	Operator	Value Type	Description
1. Birthday	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	・Date (Choose specific date from calendar) ・Yesterday ・Last ○○ days (Specify the days	Specify the birthday
2. Gender	Include / Not Include	Select gender	Specify the gender
3. Birthday Month	Include / Not Include	Select month	Specify the birth month
4. Prefecture	Include / Not Include	Select prefecture	Specify the prefecture
5. Age	・Equal to ・Greater than ・Greater than or equal to ・Less than ・Less than or equal to ・Between	Enter the number	Specify the age