Third-Party Tracking Tags

Purpose:

This section explains how to configure third-party tracking tags.

⏱ Estimated time: ~5 mins

Third-Party Tracking Tags:

Third-party tracking tags allow conversion tags (for ads, analytics, etc.) to be embedded on the reservation completion page.

By registering a conversion tag in the third-party tracking tags settings and saving it, the tag will fire only once when a reservation is completed,

making accurate conversion tracking possible.

Required Pre-Setup Items:

1. Triplabook must be fully configured
   
2. Subdomain must be set up
   

1. Where to Set

1. Setting page: Property Management Screen 
   
2. Action: 'Admin Settings' → [tripla Setup]
   

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2. Third-Party Tracking Tags Setup

Step 1	Scroll down the screen to the "Third-party tracking tags" settings section.
Step 2	Turn this setting [ON] to show the field for adding third-party tags.

■List of Available Variables

1. When setting the variables below, type “[[" in the third-party tracking tags input field.
2. The variable names will be displayed automatically and can be selected.

Variable Name	Description	Example
transaction_id	Reservation number	ABC123
transaction_total_price	Total reservation price	100
hotel_id	Hotel ID	243
hotel_name	Hotel name	Sample Hotel
plan_id	Plan ID	32351
plan_name	Plan name	[Couple Only] Large room with luxury dinner
room_id	Room ID	2131
room_name	Room name	Deluxe Twin
checkin_date	Check-in date	01/01/2025
checkout_date	Check-out date	03/01/2025

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3. When Measuring Conversions in Google Analytics

1. If you plan to install conversion tags for Facebook, GDN, YDN, or other DSPs, please confirm in advance with tripla whether they are supported.
2. To measure referral sources, use the “Source / Referral” secondary dimension in Google Analytics, or add UTM parameters to external links and set campaign IDs for each advertisement.
   *For details on UTM parameter settings, please refer to Google support documentation.
3. Due to security restrictions on iOS and many browsers, Google services may be blocked, and tracking may not be recorded at 100%.
   *Please be aware of this limitation in advance.

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